1.4 The capture, storage and use of your data is governed by the Data Protection Act 1998. We are committed to safeguarding your personal information in a confidential and secure environment. We are registered with the Information Commissioner’s Office as a Data Controller, with registration number ZA048993. Our registration can be confirmed by searching the Register of Data Controllers on the ico.gov.uk website.
2. What Personal Information do we collect?
2.1 When applying to the Programme and/or registering on the Apply for Bake Off Website, you may be asked to provide certain information which is personal to you (“Personal Information”) which may include without limitation:-
(a) personal details such as your name, address, email address, telephone number, contact information, date of birth and any photograph(s); and
(b) information which you submit to the Apply for Bake Off Website about your background, qualifications, experience and abilities; and
(c) other personal information such for example relating to your gender, nationality, ethnicity, occupation, living situation, other family members, criminal convictions and/or any disability you may have.
We may also collect information about your application to the Programme and/or usage of the Apply for Bake Off Website, such as browsing patterns, but information collected in this way will not identify you personally. We may collect information about you from your application and/or any emails or letters you may send to us.
3. How will we use the Personal Information?
3.1 We may use personal information about you for the following purposes:
(a) to select potential contributors for the Programme and to develop, produce and exploit such Programme including but not limited to sharing your personal data with members of the production team, broadcasters, financiers, distributors, and insurance brokers and underwriters of our programmes and should you have given your consent in the application form, to do the same for other television programmes produced by us;
(b) to administer and manage your application, to identify you when you contact us or use the Apply for Bake Off Website, respond to any queries you may have and/or to help us operate and improve the application system or the Apply for Bake Off Website;
(c) to contact you for further information, interview you by phone or in person and/or invite you to a further interview or audition;
(d) to help detect fraud or loss or in response to a verified request by law enforcement or other government officials such as a Section 29 (3) Data Protection Act 1998 form relating to a criminal investigation or alleged illegal activity, or other activity that may expose us or you to legal liability;
(e) to compile, aggregate and disclose to third parties general demographic information – this information may relate to age, gender, location etc. but will not specifically identify you or your computer personally;
(f) to send you reminders asking you to complete and submit your application.
3.2 Should a third party acquire all or a substantial portion of our business (whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets, or as part of any insolvency of us where such a transaction has been approved by the court) we may include your application and any Personal Information then subsisting on the Apply for Bake Off Website as part of the transferred business assets in such sale/ transfer and share the same with our advisors and any prospective purchasers and their advisors.
4. Security and retention of Personal Information
4.1 We have implemented appropriate technical measures designed to secure your Personal Information from accidental loss and from unauthorised access, use, alteration or disclosure, including encryption, firewalls and secure socket layers.
4.2 Notwithstanding such measures, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your Personal Information for improper purposes. Whilst we will employ appropriate technical measures to secure your personal information, you acknowledge that submission of your Personal Information via your application and the inclusion of the same on the Apply for Bake Off Website is at your own risk.
4.3 If registering/applying online, you are responsible for choosing a secure password and keeping such passwords confidential. In order to safeguard your Personal Information, we recommend that you use a personal computer or device (rather than one which is accessible to other members of the public) in order to register and submit an application via the Apply for Bake Off Website.
4.5 If you have consented for us to retain your application for the purposes of considering you for future series of the Programme or other programmes produced by us, we will retain it for as long as we continue to continue to maintain the Apply for Bake Off Website (or other similar casting application systems) and/ or to produce further series of the Programme. If you have not consented, we will delete your application within 60 (sixty) days of first transmission of the final episode of the series of Programmes for which you have applied. You may withdraw your consent at any time in accordance with Clause 5.2 below.
5. Access to/ Changing Personal Information
5.1 We are reliant on you to ensure that your Personal Information submitted as part of your application is up to date and accurate. If any of your personal details (e.g. address, telephone number) change after your application has been submitted, please email us at .
5.2 You can at any time request that your application be withdrawn/ deleted by sending an email (provided, in the case of an online application, such email is sent by you from the email account with which you made your registration), with subject heading ‘Delete my Application’ to firstname.lastname@example.org, giving your full name as it appears on your application. Please note that if your application is deleted prior to the deadline for applications (“Deadline”), you will not be considered as a potential participant in the Programme unless you make a further application prior to the Deadline, nor you will not be able to use the Apply for Bake Off Website unless you register again.
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9. Contact Us
Last Updated 1st December 2016
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